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Hans Rosling shows the best stats you’ve ever seen | Video on TED.com
You’ve never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called “developing world. via ted.com Sometimes I...
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Ranking top UK PR blogs using social network analysis | Much ado about nowt
via timhoang.wordpress.com I’ve been playing around with NodeXL recently and found it quite an eye-opener. It’s a free social network analysis plug-in/add-on/strap-on/whatever for Excel and whereas...
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Which are the most important social media metrics? (Hint: they’re nothing to...
I could write a book on this one. But there’s little point because a) I don’t have time to write a book, and b) other people have already written them. So, I’ll be brief, not least because this is a...
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What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday...
As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails...
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Tracking the KPIs of Social Media | SEOmoz
via seomoz.org Over the past year or so I’ve become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that...
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I really am not one of the most influential PR bloggers in the UK. Honestly,...
So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick...
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Data, you need
This is a cross-post from Ranieri Communications… Actual output from one of my dashboards Have you seen Particle Fever yet? If not, you should. There’s a seminal moment when, on achieving collision, a...
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Four-dimensional social media analysis (no, really)
Quadrants. Marketers love ’em. Actually, I like them too. I like the way you can draw two axes and plot things on them, and get an instant idea of often quite complex issues. I’ve been using this...
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Nail your content strategy with the marketing funnel
There are many takes on the marketing funnel. They go from simple – Awareness, Interest, Desire, Action, the classic AIDA model – to very complicated. Some people swear by them. Others swear at them....
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Trends
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the...
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